DIGITAL CAMPAIGNS
introduction
The cosmetics industry is a dense and fast-moving entity that continuously pushes for innovation and new trends. One of my key roles at Profusion Cosmetics is framing our current and new products in a fresh light with photography and web graphics. My goal with each campaign is to push the packaging design further with creative staging that sells a fashion-forward lifestyle.
PHOTOGRAPHY & DIGITAL DESIGN
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I love you so brunch
Role: Product photography and web graphics.
This project marks my first full campaign, where I was able to experiment with a camera and turning images into marketing content. I Love You So Brunch also demonstrates a positive turning point in the imagery that represents Profusion Cosmetics.
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I love you to the moon
Role: Product photography and web graphics.
This collection follows I Love You So Brunch, demonstrating an edgier side to Profusion’s range of collections. I sough to highlight the retro space theme with confident selection of colors, patterns, and decorative elements
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new walmart inline
Role: Product photography and select web graphics.
This launch posed a new set of challenges, where multiple items from our inline range of products launched at the same time as a limited edition Beverly Hills themed collection. Along with producing all photography, I took on a new role of delegating all social media promotion.
BANNER SLIDESHOW
These images are for portfolio use only.
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