a bit about I Heart Boba…
This design pitch followed Superbloom, so I was looking for something to contrast the elegant florals and golden accents. We often ordered boba at the office so it felt like a great idea to take the “boba shop” theme and transform it into a whimsically cute collection. I noticed a lot of K-beauty brands taking a youthful approach to cosmetics too so I jumped on board with I Heart Boba.
General Info
Collection: I Heart Boba
Company: Profusion Cosmetics
Designed by Karina Ocampo
Product assortment and development by Karina Ocampo, with assistance from the Profusion Cosmetics team.
I Heart Boba 6 Shade Palettes
Product Reel
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Fruit Tea
3 PC WATER LIP TINT
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Boba Blush
CREAM BLUSH | SHADE: BES-TEA
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Boba Blush
CREAM BLUSH | SHADE: TEA-RIFFIC
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Berry Swirl
MATTE & SHIMMER LIQUID EYESHADOW DUO
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Caramel Swirl
MATTE & SHIMMER LIQUID EYESHADOW DUO
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Ube Swirl
MATTE & SHIMMER LIQUID EYESHADOW DUO
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Bubble Gloss
3 PC JELLY LIP GLOSS
design pitch
The images below represent the thought process behind my original design pitch for this collection :)
These images are for portfolio use only.
The products shown on this page belong to Profusion Cosmetics. The photographs and graphics, however, are not associated with Profusion Cosmetics. They are solely for my portfolio use.